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Prototyping
// The Challenge
Creative Work with AI
Oettinger, one of Germany's best-known breweries, had two goals: modern, AI-generated campaigns for the brand, and new product ideas prototyped with AI.
AI was meant to serve as a creative tool as well, supporting the path from campaign idea to product prototype.
// Our Approach
Campaigns and Prototyping
We developed and delivered AI-generated campaign assets for Oettinger. In parallel, we used generative AI to develop concrete product ideas visually, including furniture, and worked them out as prototypes.
Traditional product design often takes months for designs like these. With AI, meaningful prototypes take shape within a few days and can go straight into presentations or further development.
// What We Delivered
AI Campaigns
Campaign assets for Oettinger, created entirely with AI: visual worlds, motif variants and creative concepts, produced within a few days.
Product Prototyping with AI
Product ideas and furniture developed with generative AI. The designs work for pitches and as a basis for further development.
Rapid Execution
From briefing to finished creative output in a fraction of the usual production time. AI speeds up the work and widens the range of variants we can show.
// Similar Project?
Get in touch.
We develop AI campaigns and product prototypes for your brand, quickly and without a traditional shoot. Concept and production sit with one team.