Vidu

What is Vidu?

Vidu comes from Shengshu Technology, a Beijing AI company with roots at Tsinghua University. Long under the radar in the West, the tool moved into the top group of AI video generators in 2026. The current model Vidu Q3 generates clips of up to 16 seconds with synchronized audio in a single pass, at 1080p.

The specialty: multi-reference consistency

Vidu's strongest feature is its reference system: you provide reference images (a person, a product, an environment) and Vidu keeps them consistent across clips. That solves the biggest problem of serial AI video production, the main character looking different in every shot. For brand characters and story formats this is the reason to buy.

Pricing and free tier

The free plan includes starter credits plus an off-peak mode: outside busy hours you generate without spending credits, just slower. For test runs and prompt development that is plenty. The Standard plan sits under $10/month, Pro under $30/month and unlocks the full platform. Paid plans allow commercial use without watermarks. For cost context: 60 seconds of video on the Pro plan runs roughly $0.90 to $2 depending on quality tier.

How it compares

For photoreal humans in close-up, Kling stays ahead; for extreme motion physics it's Hailuo. Vidu wins as soon as consistency across many clips matters or the budget is small. The full market picture: AI video generator comparison 2026.

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